Freek Geelhoed

About Freek:

Freek Geelhoed is an accomplished psychologist with a Master’s degree in Psychology: Theory and Research from KU Leuven. His academic journey focused on uncovering the science behind human performance, culminating in a thesis exploring advanced statistical methods to analyze elite athletes’ performance and motivation. Freek’s work bridges the gap between theory and practice, making complex psychological insights accessible and impactful.

As a High-Performance Sports Data Analyst, Freek has applied his expertise to analyze trends and optimize outcomes for elite athletes, utilizing techniques like SEM and cluster analysis. His ability to transform research into actionable strategies extends to workshops and coaching sessions, where he empowers individuals and teams to enhance focus, build resilience, and achieve their goals.

With a calm and detail-oriented approach, Freek fosters a supportive learning environment, inspiring clients to translate ambition into meaningful results. His passion for evidence-based practices and data-driven insights ensures impactful outcomes for individuals and organizations alike.

Specialties:

• Evidence-based workshops and coaching

• Data-driven insights for high performance

• Resilience and focus training

• Translating academic research into practical strategies

• Service delivery in Dutch and English

Explore Freek’s Master’s thesis on motivation and elite performance here.


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Yvonne König

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Bjoke De Vos